The Clash · Book One
Two empires.
One Friday night.
Fifty years of war.
The Clash: Pizza Hut vs Domino's is the true story of the fight to rule your Friday night — the $600 loan, the thirty-minute guarantee, the lawsuits and the on-air confession — told like a thriller. Book one in a new series on the greatest business rivalries ever fought.
In the red corner
Pizza Hut
“Come to us.”
- Founded
- 1958 · Wichita, Kansas
- The bet
- The sit-down experience
- Peak
- The largest pizza chain on Earth
- Weapon
- The red roof, pan pizza, the salad bar
In the blue corner
Domino's
“Never stand up.”
- Founded
- 1960 · Ypsilanti, Michigan
- The bet
- Delivery, then technology
- Weapon
- 30 minutes or it's free
- Result
- The most valuable pizza company alive
Two rival theories of how tired people want to be fed. One of them, slowly and then all at once, conquered the other.
Find out who won →The Clash series
The greatest business rivalries, told like thrillers.
Two rivals. One market. Decades of war. Book one is out — here's what's coming next. Join the list to get each one first.
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Stories from the pizza wars.
Short, sharp pieces on the rivalry, the strategy and the business lessons behind The Clash. Written to be read in one sitting.
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